Monday, June 16, 2008

Angelina Jolie is no more St. John Spokesmodel


After three years, Angelina Jolie is out as the face of luxury brand St. John as the contract between the Hollywood actress and the company is inevitable coming to an end. Angelina Jolie appeared in the print ads shot by Mario Testino for the past three years for an estimated $12 million.

It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different. [The campaign] ties in nicely to our whole rebranding initiative.
- chief executive officer Glenn McMahon explained -

1 comment:

Peregrin said...

Quite effective info, lots of thanks for the article.
here | nice site | nice site